DMV PLA
Washington DC, Maryland, and Virginia 

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CODE OF ETHICS

NAATP

National Association of Addiction Treatment Providers

The DMV PLA has been given permission to utilize NAATP's Code of Ethics. For purposes of the DMV PLA this Code of Ethics will serve as a cornerstone for understanding appropriate/inappropriate behavior by organizations/individuals

 

Section I: Treatment

 

A. Specific admission, treatment, continuing care, and referral criteria must be developed and followed for every level of service provided.

 

B. Competent treatment services that address the physical, emotional, social, and spiritual needs of the patient, and where applicable the family, must be provided.

 

C. Treatment must enhance the dignity and protect the human and legal rights of the patient and family.

 

D. NAATP members must engage the patient in treatment planning and decision-making throughout the continuum of care.

 

E. NAATP members must be licensed for all services for which their regulatory body provides licensure and must comply with all such licensure requirements.

 

Section II: Management

 

A. Organizational structure, guiding principles, mission, and services must be available and stated clearly.                                  

 

B. NAATP members must employ professional and credentialed staff, where credentialing is applicable, who subscribe to the professional and ethical standards of their disciplines.

 

C. NAATP members must foster relationships with other health care providers to ensure that they are an integral part of a community’s health care services system.

 

D. Fee structures must be reasonable, transparent, and available to the public.

 

E. NAATP members must prohibit and not engage in any way in discrimination against or harassment of any employee, applicant for employment, or patient because of race, color, national or ethnic origin, age, religion, disability, sex,  sexual orientation, gender identity and expression, veteran status, or any other characteristic protected under applicable federal or state law.

 

F. NAATP members must conduct ongoing internal evaluation of their operations as part of a commitment to ongoing improvement.                       

 

Section III: Facilities

 

A. All applicable local, state, and federal life safety, occupational safety, health, and fire codes must be met.

B. NAATP members must be in compliance with all applicable provisions of the Americans with Disabilities Act and any state or local statutes, rules, ordinances, or regulations governing access to real property for persons with disabilities.

C. A facility’s environment must honor the human dignity and rights of patients.

D. Facilities must be maintained and operated in a manner that enhances and integrates the local community.

E. NAATP members must collect reasonable fees and rent from the patient for sober living and other non-clinical or ancillary services provided alongside outpatient services.

 

Section IV: Marketing

 

A. Financial Rewards for Patient Referrals

  1. Patient brokering is prohibited. No financial rewards, substantive gifts, or other remuneration may be offered for patient referrals. NAATP members must not provide compensation for a patient referral. A NAATP member must not charge or receive compensation for providing a referral.
     

  2. NAATP members may refer families or individuals to treatment or recovery support professionals, including interventionists, continuing care providers, monitoring agencies, and referral sources that offer services to patients prior to or after residential or outpatient treatment. NAATP members must not compensate such individuals or organizations in exchange for referrals, either in the form of direct payment, consulting contracts, fee splitting, or other compensation.
     

  3. An NAATP member may not engage in the buying and selling of patient leads. Any collection or aggregation of leads for compensation is prohibited.
     

  4. Offering inducements and non-clinical amenities to prospective patients is prohibited.
     

  5.  Routine waiver of patient financial responsibility related to deductibles and co-pays is prohibited. Waivers must not be provided except in the case of demonstrable financial hardship based on written objective criteria.

 

B. Deceptive Advertising or Marketing Practices

  1. NAATP members must not engage in false, deceptive, or misleading statements, advertising, or marketing practices, including but not limited to, predatory web practices, payment kickbacks, services, and license and accreditation misrepresentation. Facilities operating under a “Florida model” providing outpatient clinical services along with a housing component must label clearly their program as such, and distinguish themselves from licensed residential facilities.
     

  2. NAATP members must be transparent regarding their identity and services. NAATP members must provide prominent information in all their advertising, on their websites, and in their collateral marketing materials about the type and model of services, corporate entity, treatment program brand, licensing, accreditation, location of facility or facilities, and staff credentials.
     

  3. NAATP members must not utilize any form of false or misleading advertising, must not exploit patients and or families, and must not engage in competitive practices that are predatory or destructive to a collaborative marketplace.
     

  4. Web directories that use facilities images, name, logos, and trademarks that do not clearly identify that facility’s direct phone number and website are prohibited. Banners and borders on websites that utilize a web directory’s call center number, especially when conveying an appearance of being a consultant or independent specialist, are prohibited. 
     

  5. Advertising must not include representations, including unsubstantiated representations, that are false or deceptive within the meaning of the Federal Trade Commission Act.

 

C. Exposing Clients’ Identities for Marketing Purposes

  1. NAATP members must not exploit patients’ dignity and rights to privacy for any purpose at any point of marketing, admissions, or care, and must adhere to patient rights, law, and regulation.
     

  2. NAATP members must respect patients’ rights to privacy. Patients’ identities must not be revealed by a treatment provider, either in the form of photographic images, video images, media coverage, or in marketing testimonials, at any time during the client’s engagement. Use of a patient’s identity is permitted only following the completion of treatment and only with the patient’s written informed consent. ​